When big social medias like facebook, twitter busy making money though networking, feeding news, gaming and so on, one company takes these networking ideas into a level where all the social medias should have been in the first place. I am talking about “Nextdoor”, a social network that has been built for true development of societal bonding.
Nextdoor is a social networking service, inaugurated in October 2011, solely based on neighborhoods. The network that first offered in USA, allows users to connect with the people who live in the neighborhood and nearby neighborhoods. What makes it different you say? Well limiting access to post of neighbors only is the first concern of it, which definitely avoids privacy invasion.
So, How does it work?
Users can register by providing their home address and email as proof of their identity. Once registered, you are good to go for getting to know your next-door neighbor or to find a baby sitter online or getting invitation for a next block party or getting news of local business- you name it.
What are the perks?
Getting the word about a break-in quickly. Needless to say, being a community network, spreading words out is much easier with nextdoor. Also with being vigilant of a situation, neighbors can come and help to each other when needed.
Spotting the person you are looking for. Due to easy interaction, you can easily find what you are looking for, in this case, nextdoor emphasizes on finding out a nanny for your baby when you are away. And there are more to it than just finding a baby sitter. From getting hired in a local company to match making, nextdoor is assuring the privacy of you and your neighbors.
When needing help, nextdoor is the best place to ask for. Why are the neighbors for if you don’t get their help in time right? They are your best hope when you can’t find your pet or may be when your house is on fire; you need the fire to put out. Sometimes it’s the best when you go for shopping and your old lady needs help in gardening. Even further, you live alone and during the time of your sickness, your neighbors are there to comfort you. All is possible with a click on nextdoor!
Safety and privacy are the biggest concern here. People outside of your neighborhood cannot see what you are doing, enabling the privacy that you have always wanted.
To maintain it real carefully, they do:They say, “Fences are sometimes necessary. But online privacy is always necessary.”
- Every neighbor has to verify his or her address.
- Every neighbor signs in with his or her real name. Just like in person.
- Users website is protected by password and encrypted by HTTPS.
- Nextdoor never share users info with advertisers.
As for safety issue, when you are part of a small local, privately held group and you look out to each other, then safety wont be an issue. Because setting up a neighborhood watch group is one of its main purposes too. Moreover what you share in Nextdoor will never show up in any search engines.
NextDoor has a guideline for your neighborly behavior. If you want to be a good neighbor, this is the best place for you to start. In many ways, it teaches you the DOS and DONTs and what’s best for a neighborhood. Treating with respect, sharing helpful information, honestly represent yourself to name a few.
Despite the good facts, Nextdoor has been criticized for its racial profiling. The service has a dedicated tab called reporting crime and advocacy group were concerned that it was being used to report people of color as suspicious simply for being in the area. In response the site initiated a crime reporting form, a warning screen prior to posting, a racial profiling flag and updates to member guidelines. Good news is after these changes were being implemented, racial profiling has dropped to 40 percent.
Nevertheless its dark sides, it’s always been strong in reaching local people more natural way than ever.
"You can reach more people on Nextdoor in the local context than you could reach people using Facebook or Twitter," argued Tolia, founder and CEO of Nextdoor.
Nextdoor is becoming the silent guardian day by day in socializing people around many cities. Till date it has more than 100,000 neighborhoods and as of February 2016, it rolled out its service in Netherlands too. If you are a family person who loves to meet neighbors, Nextdoor is the best network to dive in.
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